How to Make Money on TikTok in 2025: Step-by-Step Beginner’s Guide

Click here and get full course

TikTok isn’t just a platform for viral dances and funny clips, it has become a powerful tool for creators, influencers, and businesses to earn real money. If you’ve ever wondered how to make money on TikTok, this guide will walk you through practical, beginner-friendly steps to start monetizing your account.

Step 1: Grow Your TikTok Audience

Before you can monetize, you need followers who engage with your content.

Choose a niche (fashion, fitness, gaming, finance, lifestyle, etc.).
Post consistently (1–3 times daily for best results).
Use trending sounds and hashtags to boost visibility.
Engage with followers through comments, duets, and stitches.

👉 Pro Tip: Aim for 10,000 followers to unlock TikTok’s built-in monetization programs.

Step 2: Join TikTok’s Creator Programs

TikTok offers built-in ways to earn money once you’re eligible:

TikTok Creator Fund: Requires 10,000 followers + 100,000 video views in the last 30 days.
TikTok Creativity Program (Beta): Pays more for longer, original videos.

While the payouts aren’t huge at first, it’s a good foundation.

Step 3: Go Live and Earn Gifts

TikTok Live allows viewers to send you virtual gifts (purchased with coins) that you can convert into cash.

Host Q&A sessions, tutorials, or interactive games.
Build a community that wants to support you.
Thank and shout out viewers who send gifts.

👉 This works best when you already have an engaged following.

Step 4: Partner with Brands (Influencer Marketing)

Brands love TikTok influencers because of their ability to connect with audiences.

Join TikTok Creator Marketplace to connect with brands.
Pitch yourself to companies that fit your niche.
Create sponsored content (product reviews, challenges, or tutorials).

👉 Even small creators (micro-influencers) can land deals if engagement is strong.

Step 5: Sell Products or Services

You don’t need to rely only on TikTok payments, you can sell directly.

Physical products: clothing, gadgets, beauty items.
Digital products: e-books, online courses, templates.
Services: coaching, consulting, or freelance work.

TikTok Shop allows creators to promote and sell products within the app.

Step 6: Use Affiliate Marketing

Affiliate marketing is one of the easiest ways to make passive income.

Join programs like Amazon Associates, ClickBank, or TikTok Shop affiliates.
Promote products in your videos.
Add affiliate links to your TikTok bio or link-in-bio page.

👉 Each time someone buys through your link, you earn a commission.

Step 7: Repurpose Content on Other Platforms

Maximize your reach by reposting TikToks on:

YouTube Shorts (YouTube pays creators directly).
Instagram Reels (brands look for influencers here too).
Facebook Reels (eligible creators can earn ad revenue).

👉 This lets you monetize the same video across multiple platforms.

Step 8: Offer TikTok Growth Services

If you master TikTok growth, you can turn it into a business. Many brands want TikTok exposure but don’t know how to create content. You can:

Manage TikTok accounts for businesses.
Create UGC (user-generated content) for brands.
Offer consulting on TikTok strategy.

👉 This can grow into a freelance business or even a full agency.

Final Thoughts: Multiple Income Streams = More Stability

The secret to making money on TikTok in 2025 is diversification. Don’t rely on just one method, combine:

Creator Fund & Creativity Program
Live gifts
Brand sponsorships
Affiliate links
Your own products/services

With consistency, creativity, and the right strategy, TikTok can become more than just entertainment, it can be a full-time income stream.